Crystal or creepy?

Share This

Crystal Knows (and so do I).

No, Crystal isn’t your woo-woo friend who reads birth charts and thinks Mercury is constantly in retrograde.

It’s actually a tool that gives you insight into the personality of the person you’re about to message — so your carefully crafted LinkedIn DM doesn’t land with the grace of a cold-call telemarketer on a Monday morning.

Crystal Knows has been around since 2017, quietly helping salespeople, recruiters, and leaders talk to actual humans in a more human way.

Here’s the gist: it gives you a DISC-based personality profile of the person you want to connect with (yes, even if their LinkedIn is dryer than a Weet-Bix in the sun).

Plus, it suggests communication styles so you can tailor your approach and not sound like ChatGPT circa 2022.

Now, I get it — this might sound like a lot.

And maybe you’re thinking, “Lisa, I’m not in sales…”

But here’s the thing: if you’re trying to build (or deepen) your network, communicate with a recruiter, or prep for an interview — knowing a bit about the person on the other side of the screen is not a waste of time.

It’s strategic.

It’s thoughtful.

And… spoiler alert: job searching is a sales process. (I’ll let that marinate until the lightbulb moment hits.)

So, here’s how to actually use it (without being weird):

  1. Get a vibe check.
  2. Then, actually read their content like a normal person.
  3. Next, comment, engage, warm up the connection.
  4. Then when you message them, it’s a continuation — not a cold hit-out-of-nowhere.
  5. Bonus: If you know who’s interviewing you, use Crystal to prep. Genius.

So, now you have this cool tool, how do you pull it all together?

Head to my previous newsletter: My Networking Confession to 80 Uni Students — for a refresher on the other part of the process.

Although, here’s the quick version:

  • Create your target URLs
  • Block 20 minutes a month to check your saved LinkedIn searches.
  • Use Crystal to vibe check, engage with a few posts and DM when it feels natural.

Once you’ve got the habit down, then you can level up with a CRM to become even more intentional with your personal or professional relationships.

Check out Dex or Clay (personal CRMs) to help you keep track of everyone in your network (without sticky notes and wishful thinking).

Because remember: it’s not about sending 100 messages.

It’s about knowing who you’re talking to — and not opening with “Hope you’re well in these uncertain times.”

You’re better than that.

~Lisa

Your Q&A

How not to scare off recruiters before you’ve even applied

Hi Lisa,

I currently live in Brisbane but I’m targeting jobs in Melbourne. I’m open to relocating, especially if an employer offers a relocation package. Should I put my current location on the top of my resume, or just leave it off? I’m not sure what looks better to recruiters.

Thanks
Michelle

​

Hi Michelle,

You live in Brisbane, but you’ve got your heart (and hopefully a moving truck) pointed at Melbourne. So… do you just quietly omit your location and hope no one notices? Or do you fake it ‘til you make it and whack “Melbourne” at the top?

I’ve actually asked recruiters about this — real ones, not the internet’s opinion, and they all said basically the same thing:

Be honest. And be clear.

  • Put your current location in your contact info — e.g. Brisbane, QLD
  • Then, right underneath or in your summary, add a line like:
    ​“Open to relocation to Melbourne” or “Planning to relocate to Melbourne in 2025.”

Adding a city you don’t live in to your resume can look like you’re trying to game the system — and recruiters are not fans of games they didn’t agree to play.

So be upfront and strategic. It’s completely fine to signal your intent to move.

Thanks for Reading

~Lisa​
Scroll to Top